• New tips on SEO

    Search Engine Journal has an article on 101 Quick & Actionable SEO Tips, and I found many make super sense to me, such as:

    1. Content is king, backlinks are queen, and video may be the spawn of the two. Google integrates video into Google Maps listings. So, if you don’t have a video strategy, start developing one soon.
    2. If you’re a brick-and-mortar store, utilize Google AdWords distance and store visit reports to optimize what geographic regions and user locations are driving the most in-store purchases.
    3. When conducting keyword research, incorporate queries that are more relevant to voice search. Now that Google voice search is available in 30 new languages, it is available to more than 1 billion people worldwide. Voice search will continue to become more important with Google Answers and the mobile-first index.
    4. Ever since Penguin is now real-time, it’s important to monitor your backlinks in Google Search Console (Search Traffic > Links to Your Site) and disavow them once a month.
    5. To help prep for the mobile-first index, increase mobile search traffic, launch Google AMP or Progressive Web Apps (PWAs). Google will serve up your AMP pages or PWAs in the mobile-first index if you don’t have a mobile site, so you’ll want to make sure your primary content and links list on the AMP pages or PWAs.
    6. Keep your link building white hat. If Google detects mass manipulation, it will devalue all of your links, not just the bad.
    7. Many SEO marketers feel unlinked citations offer no value. However, Gary Illyes hinted in an interview that there might be a future in unlinked citations. So, any mention is a good mention.
    8. Stop building a mass amount of links on directories. Stick with directories that are of higher quality (Yelp, Yellow Pages, Google+, etc.) and add relevance to your brand.
    9. Stop using widget links as a link building tactic. If you’re going to use widgets, use them as a brand awareness strategy and UX experience.
    10. Make sure you have a clear linking structure within your website. For example, if you’re counting on your footer links to drive your internal linking strategy, think again. Footer and header links do not hold a lot of weight. Therefore, internally linking within your body copy will allow Google to navigate your website better.

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