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New tips on SEO
Search Engine Journal has an article on 101 Quick & Actionable SEO Tips, and I found many make super sense to me, such as:
- Content is king, backlinks are queen, and video may be the spawn of the two. Google integrates video into Google Maps listings. So, if you don’t have a video strategy, start developing one soon.
- If you’re a brick-and-mortar store, utilize Google AdWords distance and store visit reports to optimize what geographic regions and user locations are driving the most in-store purchases.
- When conducting keyword research, incorporate queries that are more relevant to voice search. Now that Google voice search is available in 30 new languages, it is available to more than 1 billion people worldwide. Voice search will continue to become more important with Google Answers and the mobile-first index.
- Ever since Penguin is now real-time, it’s important to monitor your backlinks in Google Search Console (Search Traffic > Links to Your Site) and disavow them once a month.
- To help prep for the mobile-first index, increase mobile search traffic, launch Google AMP or Progressive Web Apps (PWAs). Google will serve up your AMP pages or PWAs in the mobile-first index if you don’t have a mobile site, so you’ll want to make sure your primary content and links list on the AMP pages or PWAs.
- Keep your link building white hat. If Google detects mass manipulation, it will devalue all of your links, not just the bad.
- Many SEO marketers feel unlinked citations offer no value. However, Gary Illyes hinted in an interview that there might be a future in unlinked citations. So, any mention is a good mention.
- Stop building a mass amount of links on directories. Stick with directories that are of higher quality (Yelp, Yellow Pages, Google+, etc.) and add relevance to your brand.
- Stop using widget links as a link building tactic. If you’re going to use widgets, use them as a brand awareness strategy and UX experience.
- Make sure you have a clear linking structure within your website. For example, if you’re counting on your footer links to drive your internal linking strategy, think again. Footer and header links do not hold a lot of weight. Therefore, internally linking within your body copy will allow Google to navigate your website better.
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